About Us

Who We Are

Shelina’s Boutique was founded in November 2013 by Shelina Matharoo. The aim was, and continues to be, luxurious, fashion forward South Asian outfits at affordable prices. Each outfit is designed and created in house- at our atelier in Mumbai, India. The Boutique is based in London, United Kingdom and has thrived off the mantra ‘having something for everyone’, as we think of a wide range of clientele when designing outfits for our collection. Our collection is luxurious- yet relatable, practical yet glamorous and very wearable. The brand has organically, yet rapidly gained the reputation of delivering luxurious, high quality outfits and second to none service when shopping at our boutique. We are now bringing the same seamless retail experience online to reach a wider audience around the United Kingdom and eventually worldwide.